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Case Studies

Machine learning uncovers key insights for snow removal

An industrial pump manufacturer innovates with VOC Navigator™

Machine learning uncovers key consumer insights about kitchen blenders

A leading medical device manufacturer completely transforms its product development strategy

How a simulator manufacturer revolutionized medical training

How a medical device manufacturer used VOC to revitalize a failing product

ethnography for oral care case study

Oral care product company infuses consumer insight into product development process

Twitter uncovers the ROI on engaging in positive customer service

A major chemical and coatings manufacturer uncovers latent customer needs

Engineered products provider differentiates itself in a commoditized market

voice of the customer market research for kitchen cabinetry manufacturer

A leading manufacturer of kitchen cabinetry innovates customer experience

Leading industrial components company discovers a game-changing unmet need

ethnography for the gates foundation

The Gates Foundation uses ethnography to inform immunization research

voice of the customer for health insurance provider case study

Major health insurance provider identifies actionable, needs-based segments

customer experience for health insurance case study

US Health insurance provider uses customer experience to improve retention

John Deere partners with AMS to develop next generation products

Google uncovers the key influencers of women who pursue Computer Science

Leading online investment company combats increased competition from rivals

journey mapping for global financial services provider case study

Global financial services provider optimizes customer experience

A movie theater chain delights movie-goers by addressing key unmet needs

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