Our Solutions
Voice of the Customer
Our Approach
Something here about how we’re the founders of Voice of the CUstomer and why that’s important.
We use the latest advances in machine learning developed in partnership with MIT, as well as sophisticated multivariate data modeling and other big data analytics, to mine big data for the gems of insight you need to design better products and strengthen your brand.
At AMS we know that real insight comes from examining customer experiences and understanding customers to develop a keen sense of empathy. We observe, we inquire and we measure. What are customers trying to do? How do they solve those problems today? What are their frustrations or pain points? What is their experience working with your company or with your competitors? We answer these questions through systematic research methods, including:
In-Depth Interviews
Using storytelling and projective techniques to explore customer experiences
Customer Journey Mapping
Using storytelling and projective techniques to explore customer experiences
Analyses of Interview Transcripts
For a complete understanding of customer requirements
Ethnographic Research
Using storytelling and projective techniques to explore customer experiences
Voice of the Customer Surveys
Using storytelling and projective techniques to explore customer experiences
Your Customers are Ready to be Heard
Are you ready to Listen?
Learn how to apply Voice of the Customer at your own organization
WORKSHOP
Listening to the Voice of Customer
