Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights

Nowadays, many companies collect qualitative feedback on their products. But, it can be hard to know what to do with all that data. How do you translate pages of text into something actionable, that you can actually use for innovation? This webinar will help those struggling to gain insights from their open-ended survey questions, customer interviews, or from sites that review their product. During this webinar, Senior Manager Andrea Ruttenberg will walk you through best practices for qualitative analysis, and she’ll provide specific techniques that you can use to “find the ah-ha’s” in your data.

AMS Presenter: Andrea Ruttenberg
Time: 23:33