Make a Statement (Part 2):
Developing effective claims that stand out
Effective advertising and packaging claims can drive sales. However, they must be carefully developed to maximize impact and rigorously substantiated to survive challenges from competitors. This webinar will discuss tips for developing effective product claims that strengthen your brand.
Participants will learn about:
- Tips for how to make claims an integral part of your new product development process
- Market research techniques that can be used to develop effective claims and when each should be used
- How to ensure that product claims are based on meaningful consumer insights
This webinar is the second in a two-part series on claims substantiation and development. To watch Part One, “Why claim substantiation matters,” please visit AMS Litigation.