Make the Right Choice: How Concept Testing Leads to Better Products
The question behind every concept test is simple: How well does a new product satisfy important customer needs, and if not, what must change to improve the odds of success after launch? All too often, however, product developers embark on concept testing with no actionable purpose other than simply validating their existing assumptions. Effective concept testing, whether qualitative or quantitative, gives teams the information they need to make critical mid-course decisions: Proceed? Redirect? Stop altogether? In this webinar, Kristyn Corrigan will provide an overview of best practices in concept testing, and give you specific tips on how to make your next concept-testing market research project a success.