The House of Quality

This article is a touchstone for many product developers and engineers worldwide. It is one of the articles responsible for the entire quality movement that took place in the US through the 1980’s and 1990’s. Knowing what customers want and need is only part of the equation. Making sure that you deliver solutions that meet those needs is the next critical step. This article focuses on making that customer knowledge actionable.

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House of Quality
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Originally published in Harvard Business Review. Distribution of this article is only available via postal mail.