How Not to Lose a Client

In this article, Applied Marketing Science (AMS) senior manager of field operations Angela McCue outlines the steps necessary for a productive working relationship among field partners.

Published in Quirk’s Marketing Research Review, the article offers guidance on how to fully optimize your relationship with field partners. Angela walks through real project examples, and consequences, to illustrate her tips. These pointers give partners perspective on how to keep a relationship on track by leveraging clear communication, accuracy, and transparency.