B.S., Business Administration, concentrating in Marketing, University of Massachusetts Amherst
Sarah Schomp is a field operations manager working closely with both the Insights for Innovation and Litigation Support teams. Within this position, Sarah collaborates with field agencies to ensure that AMS is supplied with high quality respondents for a wide variety of projects including web and telephone surveys, mall studies, in-depth interviews, and focus groups. Throughout each project, she negotiates project costs, observes data collection, and provides workable solutions when fieldwork issues arise.
Prior to her work at AMS, Sarah was a contractor for Transit Authority Figures, a design studio in Northampton, during which time she produced a strategic marketing and social media plan targeting environmentally and/or socially sustainable clients. Before that position, Sarah spent two years interning as an administrative assistant for a Cognius, a data start-up located in Kendall Square. In this position, she learned how to cultivate partnerships with vendors, monitor and manage the various needs of distinctly different teams and departments, as well as assess skill level and fit of prospective employees.
Sarah’s interest in market research was sparked during her years at college when she was granted the opportunity to collaborate with Northampton Reality Martial Arts to determine how to increase customer acquisition, particularly among women aged twenty-five to forty. Other notable projects to which she has contributed include the marketing plan for ECO Connection (Environmentally Conscientious Orchards Connection), a company she and three other students created in response to inefficient water use in the California almond industry. ECO Connection upcycles used garden hoses into efficient drip-irrigation systems for fruit and nut trees, as well as facilitates relationship creation between almond farmers, local beekeepers, and manufacturers of organic fertilizer and pesticide in order to further protect biodiversity and the integrity of the earth’s water.
Born and raised in eastern Massachusetts, Sarah spent her time working at Honey Pot Hill Orchards, hiking in wildlife conservation areas, and biking across town with her family to eat local ice cream. In her spare time, Sarah likes to read Stephen King novels, try foreign foods, attempt yoga, and binge watch comedy shows.
In 2016 she earned a Bachelor’s degree in Business Administration with a concentration in marketing, and a minor in psychology from the Isenberg School of Management at the University of Massachusetts in Amherst where she graduated Cum Laude.
Insights Association North Atlantic Chapter - Insights Illuminated Conference 2023
Helping You Begin Your DEI Journey - An Interactive Session: Case Study on Examining the Gender Data Gap and Women’s Unpaid Work
Litigation Support Manager and DEI Council Leader Raquel Mendizabal Martell, Ph.D. and Field Operations Manager Sarah Schomp will lead a workshop at the Insights Association North Atlantic Chapter's Insights Illuminated Conference in Boston. Their session takes key quotes from Caroline Criado-Perez's book Invisible Women: Data Bias in a World Designed for Men and facilitates discussion of the ways in which women are underrepresented and overlooked in the workplace, the community, and in market research.