MEET
Sarah Schomp
Senior Manager of Field Operations
Education
B.S., Business Administration, concentrating in Marketing, University of Massachusetts Amherst
INTRODUCTION
Sarah Schomp is the senior manager of field operations at Applied Marketing Science (AMS). In this position, Sarah collaborates with field agencies to ensure that AMS is supplied with high-quality respondents for a wide variety of research projects including web and telephone surveys, mall studies, and in-depth interviews.
Throughout each project, she negotiates project costs, observes data collection, and provides workable solutions when fieldwork issues arise. In addition to fieldwork, Sarah fosters relationships with industry colleagues, stays abreast of sampling trends, and contributes to the DEI Council at AMS.
Sarah holds a B.S. in business administration, with a concentration in marketing and a minor in psychology, from the Isenberg School of Management at the University of Massachusetts Amherst where she graduated cum laude.
Speaking Engagements
Insights Association North Atlantic Chapter - Insights Illuminated Conference 2023
Helping You Begin Your DEI Journey - An Interactive Session: Case Study on Examining the Gender Data Gap and Women’s Unpaid Work
Litigation Support Manager and DEI Council Leader Raquel Mendizabal Martell, Ph.D. and Field Operations Manager Sarah Schomp led a workshop at the Insights Association North Atlantic Chapter's Insights Illuminated Conference in Boston. Their session took key quotes from Caroline Criado-Perez's book Invisible Women: Data Bias in a World Designed for Men and facilitated discussion of the ways in which women are underrepresented and overlooked in the workplace, the community, and in market research.