Samantha Siciliano is a senior analyst for the Insights for Innovation practice area of Applied Marketing Science.
As a senior analyst, Samantha is involved in many aspects of project work, including survey testing, qualitative and quantitative data analysis, and report development. Samantha works with a variety of clients in industries such as industrial components, consumer goods, and financial services.
Prior to joining AMS, Samantha interned at Actifio, a data virtualization software platform, where she was a Business Development Representative Intern. She provided back-end sales operational aid, market research, and prospect-facing outreach for the BDRs. Samantha also worked as a marketing and public relations intern for two startups, Locker Room Talk and Premier Development Academy. In addition, she was an office assistant at the Tufts University Athletic Department for four years.
While studying at Tufts University, Samantha worked on numerous Human Factors projects, including one designed to help decrease crowding on Massachusetts public transportation. By analyzing data from interviews, focus groups, and surveys she and her team conducted, they created a redesign proposal for the T that was presented to professors at Tufts and a representative of the Massachusetts Department of Transportation. She also played for the Tufts University Softball Team where she and her team won the National Championship in 2015.
Born and raised in West Hills, California, Samantha enjoys spending time with friends and family, going to the beach, traveling, and playing sports.
Samantha holds a B.S. in Engineering Psychology with a minor in Economics from Tufts University, graduating Magna Cum Laude. She also spent a semester abroad at the University of Auckland.