MEET

Meaghan Foley

Associate Principal

Education

B.S., Business Administration, concentration in Marketing, University of New Hampshire
M.S., Marketing Analytics, Bentley University

Introduction

Meaghan Foley is an associate principal in the Insights for Innovation practice at Applied Marketing Science (AMS). She helps companies use research and insights to create more successful products, services and customer experiences.

In her role at AMS, Meaghan is involved with all aspects of the research projects, including research design, quantitative and qualitative data analysis, and report development. Meaghan has experience leading both domestic and international research engagements, with a specialty in business-to-business and medical markets.

Meaghan is a strong qualitative and quantitative researcher, often managing some of AMS’s most complex discrete choice, pricing, and segmentation engagements. She has presented a popular webinar for the Product Development and Management Association (PDMA) on the topic of pricing research methodologies. She is most passionate about providing clients with actionable insights and recommendations that drive meaningful change.

Meaghan holds an M.S. in marketing analytics from Bentley University. She holds a B.S. in business administration with a concentration in marketing from the University of New Hampshire, where she graduated magna cum laude.

Speaking Engagements

Guest Lecture | Boston University, April and November 2025

Meaghan Foley guest lectured at Boston University as part of a class focused on pricing research and strategy. She shared her expertise on the main methods for pricing research, with a particular focus on conjoint analysis, and provided a real-world case study to illustrate key techniques and reinforce students' knowledge.

Mastering the Art of Pricing Research: Proven Strategies for Effective Pricing [Webcast]

In this webinar, Meaghan Foley presented the best-in-industry strategies and know-how required for effective product pricing. Designed for product managers and product marketing managers, this session shared use cases for each product pricing method to help you tackle the challenge of creating an effective pricing model for your new innovations.