MEET
Education
B.S., Business Administration, concentration in Marketing, University of New Hampshire, Magna Cum Laude
M.S., Marketing Analytics, Bentley University
Introduction
Meaghan is an associate principal at Applied Marketing Science. She helps companies use research and insights to create more successful products, services and customer experiences.
In her role at AMS, Meaghan is involved with all aspects of the research projects, including exploratory research, survey design, survey fielding, quantitative and qualitative data analysis, and report development. Meaghan has experience leading both domestic and international research engagements, with a specialty in business-to-business and medical markets. Meaghan is a strong qualitative and quantitative researcher, often managing some of AMS’s most complex discrete choice and market sizing engagements.
Meaghan is most passionate about helping clients develop and execute research studies that will help them uncover meaningful customer insights that create real business impact. Outside of work, she enjoys being outdoors, exploring new parts of New England, hiking, cooking, playing tennis, and spending time with her family and close friends.
Meaghan holds a B.S. in Business Administration, with a concentration in Marketing, from the University of New Hampshire, graduating Magna Cum Laude. Meaghan also holds an M.S. in Marketing Analytics from Bentley University.
Areas of ExpertiSE
Industries

Heavy Equipment

Building Materials & Durables

Engineered Products and Components

Chemicals, Coatings and Additives
Methods

One-on-One Interviewing
Meaghan’s Thought Leadership
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