MEET

Meaghan Foley
Associate Principal

Education

B.S., Business Administration, concentration in Marketing, University of New Hampshire, Magna Cum Laude
M.S., Marketing Analytics, Bentley University

Introduction

Meaghan is an associate principal at Applied Marketing Science. She helps companies use research and insights to create more successful products, services and customer experiences.

In her role at AMS, Meaghan is involved with all aspects of the research projects, including exploratory research, survey design, survey fielding, quantitative and qualitative data analysis, and report development. Meaghan has experience leading both domestic and international research engagements, with a specialty in business-to-business and medical markets. Meaghan is a strong qualitative and quantitative researcher, often managing some of AMS’s most complex discrete choice and market sizing engagements.

Meaghan is most passionate about helping clients develop and execute research studies that will help them uncover meaningful customer insights that create real business impact. Outside of work, she enjoys being outdoors, exploring new parts of New England, hiking, cooking, playing tennis, and spending time with her family and close friends.

Meaghan holds a B.S. in Business Administration, with a concentration in Marketing, from the University of New Hampshire, graduating Magna Cum Laude. Meaghan also holds an M.S. in Marketing Analytics from Bentley University.

Speaking Engagements

Mastering the Art of Pricing Research: Proven Strategies for Effective Pricing [Webcast]

Applied Marketing Science (AMS) Associate Principal Meaghan Foley brings you the best-in-industry strategies and know-how you need for effective pricing. Designed for product managers and product marketing managers, this webcast will take you through use cases for each product pricing method to help you tackle the challenge of creating an effective pricing model for your new innovations.

Areas of ExpertiSE

Industries

Heavy Equipment

Building Materials & Durables

Engineered Products and Components

Chemicals, Coatings and Additives

Meaghan is ready to help solve your business challenges