Introduction

Maggie Hamilton is a senior manager in the Insights for Innovation practice at Applied Marketing Science (AMS), where she helps leading global brands use customer insights to create successful products, services, and customer experiences. 

Maggie specializes in designing and managing complex, multinational qualitative and quantitative research engagements, with expertise in conjoint analysis, concept testing, and both traditional and AI-powered Voice of the Customer studies. Her work spans a wide variety of industries including healthcare and medical devices, B2B, and consumer durables. Maggie is passionate about exploring how AI-enabled research approaches can enhance organizations' understanding of their customers while maintaining the rigor of traditional insights methods.   

Maggie holds a B.A. in sociology and a minor in history from Simmons University where she graduated magna cum laude and was a member of Alpha Kappa Delta and the Sociology Honors Society.