Introduction

Grace Atik is a senior manager in the Insights for Innovation practice at Applied Marketing Science (AMS), where she uses her expertise in Voice of the Customer research and conjoint analysis to provide clients with the customer insights they need to create more successful products, services, and customer experiences.  

Drawing on her experience in survey research for litigation matters, Grace now specializes in domestic and international qualitative and quantitative research for healthcare, medtech, and multinational organizations. She also leads studies to explore the efficacy of advertising claims and claim substantiation. As a senior manager, she oversees the full research process, from exploratory research and study design through fieldwork, analysis, and reporting. Grace is passionate about bringing together rigorous methodologies and analytical thinking to guide clients as they make critical decisions surrounding their product and service offerings. 

Grace holds a B.S. in economics and psychology with a minor in child development from Tufts University, where she graduated cum laude.