Darien Hubert is an analyst for the Insights for Innovation practice area of Applied Marketing Science (AMS).
In her role at AMS, Darien is involved in numerous aspects of the innovation projects, including survey testing, quantitative and qualitative data analysis, as well as report development. Darien works with a variety of clients in industries such as industrial components, consumer goods, medical devices, telecom, and heavy equipment.
Prior to joining AMS, Darien interned at VDC Research, a market research firm specializing in the technology industry. At VDC Research, Darien worked as a Market Research Analyst Intern in the Internet of Things (IoT) and Embedded Technologies department. She assisted in programming and testing surveys for syndicated and custom reports, conducting exploratory research to be used in report development, and analyzing survey data to form actionable insights for the clients. She has also worked as a part-time Administrative Assistant to the CFO of Hubert’s Family Outfitters, a family retail business in New Hampshire.
During her undergraduate studies at Bentley University, Darien worked on a qualitative and quantitative research project aiming to uncover insights about students’ satisfaction levels with the school’s dining hall. Along with her group of three students, she conducted focus groups and programmed a survey that was administered to a group of the student body. She then analyzed the data from both the focus groups and surveys in order to compile a final report that was presented to the class.
Darien is an active member of the Bentley Women’s Rugby Club (currently ranked 17th nationally among all small colleges), where she was co-captain for three years as an undergraduate student. Darien is extremely fortunate to be able to continue as a rugby player in her fifth year at Bentley as a graduate student.
Darien holds a B.S. in marketing from Bentley University, graduating Cum Laude. She also received her M.S. in marketing analytics from Bentley University.