Introduction

Brenna Foley is a senior manager in the Insights for Innovation practice at Applied Marketing Science (AMS), where she helps clients use data and insights to drive product, service, and customer experience success.  

Brenna brings wide-ranging experience in B2B, consumer, and medical market research, with specialized expertise in Voice of the Customer research and conjoint analysis. In her role as a senior manager, she oversees all phases of qualitative and quantitative research engagements, including exploratory research, study design, fieldwork, data analysis, and reporting. Alongside research, Brenna develops customized training programs and workshops that teach VOC best practices and helps clients build their insights capabilities. Brenna is passionate about combining traditional and emerging research methodologies to deliver a deeper understanding of customer needs.   

Before joining AMS, Brenna held research roles focused on win/loss analysis, helping companies improve win rates through stronger sales processes, product offerings, and pricing strategies. 

Brenna holds a B.A. in economics with a minor in mathematics from Clark University, where she graduated cum laude with honors.