MEET
Education
B.A., Communication Arts and Sciences, Penn State University
M.A., Communication, University of California, Santa Barbara
Ph.D., Interpersonal Communication, University of California, Santa Barbara
Affiliations
Insights Association (IA), President of the Pittsburgh Chapter of the Product Development and Management Association (PDMA)
Introduction
Andrea Ruttenberg, Ph.D. is an associate principal at Applied Marketing Science. She helps her clients use research to develop successful products, services, and experiences, build stronger brands, and make critical business decisions.
In her more than ten years of experience in product development consulting, Andrea has worked with clients in a range of industries, including manufacturing and industrial products, energy and utilities, medical devices, financial services, consumer products and retail, technology, and gaming. She specializes in both qualitative and quantitative research. In addition to consulting engagements, Andrea provides coaching and training to organizations that want to build their internal insights and market research capabilities.
Andrea also serves as President of the Product Development and Management Association (PDMA) Pittsburgh Chapter. In this role, she is responsible for ensuring quality programming, overseeing the advancement of chapter initiatives and leadership, and managing budget.
Outside of work, Andrea enjoys reading, traveling, hiking, and playing board games. She lives in Pittsburgh, PA.
Speaking Engagements
PDMA Inspire Innovation Conference 2023
Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming
Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews – but what if you’re in a time crunch? In this workshop, Andrea Ruttenberg, PhD teaches methods for getting ‘close enough’ to a comprehensive list of customer needs in a pinch, and how to use these needs to develop products. You’ll learn techniques for brainstorming and finding key customer discussion platforms, and use nascent tools like ChatGPT to supplement your findings.
PDMA Virtual Innovators Conference 2022
Do You Really Know Your Customers? Uncovering Customer Needs in the Connected Age
Andrea discusses why understanding customer needs is critical to your company’s success. She outlines traditional and emerging methods for uncovering stated and unstated customer needs and discusses how increased technological connectivity can help you understand your customers in new ways.
Areas of Expertise
Industries
Manufacturing
Building Materials & Durables
Business Services
Oil and Gas
eCommerce and Retail
Engineered Products and Components
Banking, Investing and Insurance
Travel, Logistics & Hospitality
Andrea’s Thought Leadership
Get to know Andrea – she recently spoke about solving for customer needs in the Connected Age at The PDMA Virtual Innovators Conference and JPIM Research Forum
