Welcome 2024 Maryland Product Symposium Attendees
We hope you enjoyed Kristyn’s session, “Creating Customer Magic: How a VOC Mindset Fuels Insights for Innovation“!
This presentation explored how a needs-based approach contributes to better product outcomes and how generative AI can aid teams in their quest to unearth customer needs, even in complex, highly technical, or nuanced categories. With increasing use of Voice of the Customer needs assessment throughout the product development funnel, what was once an activity dedicated to the fuzzy front end of innovation now has a place in concept testing, prototype development, and even sales.
Organizations are finding increased value in adopting a “VOC mindset” to fuel a continuous understanding of customer insights. They are also leveraging generative AI techniques to uncover customer needs in the increasing amount of readily available user-generated content.
Chat with Kristyn about how your organization can transform its innovation game with a VOC mindset and Generative AI! Put a few minutes on her calendar or send her an email.
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Related Resources
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- Revolutionizing Customer Insights: The Role of AI in Accelerating VOC [Article]
- Leveraging AI for Customer Journey Mapping Success: Boston Children’s Hospital Case Study [Webinar on Demand]
- Machine Learning: Leading the Voice of the Customer Insights Revolution [Webinar on Demand]
- Unearthing the Unexpected: The Power of Machine Learning for Market Research [Blog]
- How the Landscape of Market Research is Changing: Faster, Better Insights with AI [Article]
