Insights for Healthcare Markets
Uncover insights about clinicians, patients, administrators and payors to create innovative medical products and better patient experiences and outcomes.
Applied Marketing Science’s (AMS) expertise in medical products and healthcare comes from over thirty years of serving the world’s best-known companies, as well as emerging ventures, in medical devices, diagnostics, life sciences, pharmaceuticals and healthcare delivery. Our team has advised innovators in nearly every clinical specialty. Clients trust us to execute high-quality market research for healthcare markets that informs global product strategy, design and marketing decisions. We deliver actionable insights to help you better understand clinicians, administrators, payors and patients, leading to improved patient outcomes, more satisfied providers, and better financial returns.
Market Research and Consulting Services
Medical Market Assessment & Sizing
Examine opportunities to enter new markets or expand in existing markets, and determine addressable market volume.
Customer Needs Analysis
Systematically understand clinician and patient needs, with the depth and comprehensiveness you require to make critical product development decisions.
Patient & Clinician Journey Mapping
Analyze the customer experience including important needs at critical touchpoints, from either the clinician or patient perspective.
Medical Ethnography
Find new opportunities for innovation by observing clinicians, clinical support staff and patients before, during and after procedures.
Concept Testing for Medical Devices
Evaluate and optimize new product prototypes and concepts for perceived clinical acceptability and patient usability.
Conjoint Analysis for Healthcare Markets
Use the most effective discrete choice methods for determining optimal product configuration and price by modeling clinician adoption patterns.
Customer Insights Training for Healthcare Markets
Equip your team with the skills to understand clinician and patient needs.
Industry Expertise
Our team has supported medical product and healthcare innovation across a broad span of clinical areas and disease states, including:
- Cardiology and Electrophysiology
- Interventional Radiology
- Pulmonology
- Gastroenterology
- Oncology
- Dentistry
- Colorectal Surgery
- Obstetrics and Gynecology
- Pathology and Diagnostic Testing
Featured Case Studies
Recent Clients
