Insights for Consumer Markets
We provide the consumer insights you need to develop innovative products and distinctive customer experiences.
Products that are superior to anything else on the market and change the lives of consumers for the better. Experiences that delight consumers and keep them coming back to you again and again. We provide you with the insights you need to achieve these goals. What do consumers need your product to do? How do consumers want to feel when they interact with your company? What will make you different from everyone else? We answer these questions—and put you on the path to developing successful products and distinctive consumer experiences.
Market Research and Consulting Services
Customer Experience, Satisfaction and Loyalty
Understand what customers want from the experience of working with your company, and how they want that experience to feel.
Journey Mapping
Identify all the touchpoints you have with consumers, how satisfied they are with you and how you stack up against the competition.
Big Data Analysis
Get fast, actionable insights from existing data including online reviews, discussion forums, call center data, and survey open-ends.
Conjoint Analysis/Discrete Choice
Use the most effective method of understanding which features to include in your product and what you should charge for it.
Ethnographic/Observational Research
Understand how consumers actually use your products by observing real-world action, either live or on video.
Advertising Claims Research and Consulting
Develop strong defensible advertising claims for your product or service.
Brand Research
Uncover emotional attachments to your brand and those of your competitors using brand research.
Market Segmentation
Understand how consumers differ in their thoughts and behavior, and develop products, services and communications to target them.
Prototype/Concept Testing and Product-Market Fit
Optimize new product prototypes and concepts by testing them with consumers and making changes based on the findings.
Industry Expertise
We work with some of the most recognizable brands. We have expertise conducting market research on everyday products and services, as well as in categories that are more complex and technical.
- Banking, Investing and Insurance
- Consumer Durables
- eCommerce and Retail
- Fast Moving Consumer Goods
- Medical Products and Pharmaceuticals
- Non-Profit and Public Sector
- Technology and Telecommunications
- Travel, Logistics and Hospitality
Featured Case Studies
Recent Clients
