AMS was able to gather and analyze insights from thousands of records of customer satisfaction data that had been left untouched by our staff due to the sheer size of the data sets involved.
What if the answers to your most pressing research questions are in the data you already have? If your company is like most, you have access to mountains of proprietary customer data and public customer feedback. Your challenge? Mining these data for the answers you need to make better business decisions.
Big data analytics allows you to quickly find answers to important questions in existing data, so you can agilely adapt to an ever-changing marketplace.
The AMS Difference
We use the latest advances in machine learning developed in partnership with MIT, as well as sophisticated multivariate data modeling and other big data analytics, to mine big data for the gems of insight that you need to design better products and superior customer experiences.
Combining sophisticated algorithms with thoughtful human analysis, we mine big data to:
- Develop a list of customer needs or jobs-to-be-done in a category
- Understand how your company is performing relative to competition
- Collect a list of desired new features
- Find opportunities to improve the customer experience
We analyze both customer-generated content and other types of content including:
- Industry or product discussion forums
- Online product reviews
- Customer call center data
- Existing survey datasets, including answers to open-ended questions
- Secondary research purchased by your company
Our methods are fast, reliable and cost-effective.
The End Result
Our team synthesizes data into actionable insights. We show you areas in need of improvement and hidden opportunities to exploit for competitive advantage. Our reports provide clear and actionable answers, so cross-functional teams can quickly make use of the new insights. In addition, we recommend next steps based on our findings.
Let us help you get more out of the data you already have.Contact Us
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