Machine Learning for Market Research Guide

The term machine learning has become increasingly popular in recent years. At its core, machine learning is a field of computer science in which computers are able to learn from data and information without explicit programming.

A team from MIT consisting of Artem Timoshenko, a doctoral student at MIT, and John Hauser, his advisor and co-founder of Applied Marketing Science (AMS), has developed a new methodology that uses a form of machine learning called “convolutional neural networks” to find customer needs and insights in user-generated content (UGC).
This innovative machine learning algorithm allows one to harvest readily available UGC to identify key insights in existing data.

Browse our comprehensive machine learning resource — learn about mining big data for insights, the advantages of machine learning, and more!


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