Welcome FEI Continued 2023 Conference Attendees
Did you get a chance to attend our session “Leveraging AI for Customer Journey Mapping Success: Boston Children’s Hospital Case Study“? This compelling case study was presented by Applied Marketing Science Principal Carmel Dibner and Stephanie Zawacki, Director of Market Research and Strategic Analysis at Boston Children’s Hospital.
Machine learning and AI are transforming the way we gather information about consumer experiences. In their session, Carmel and Stephanie will explore how leveraging AI enabled the #1 pediatric hospital in the US to develop a highly-detailed journey map. The resulting journey map enabled Boston Children’s Hospital to better understand the experiences of pediatric complex care patients.
We hope you left with a profound understanding of the rich research insights that can be gained through skillful applications of machine learning.
If you’re interested in learning more about how you can use machine learning and AI to answer important questions about customer needs, our insights experts are ready to meet you wherever you may be on your innovation journey!
Related Resources
- Identifying Customer Needs from User-Generated Content [Article]
- Machine Learning for Market Research Guide [PDF]
- Do You Really Know Your Customers? Uncovering Customer Needs in the Connected Age [Webinar on Demand]
- Machine Learning: Leading the Voice of the Customer Insights Revolution [Webinar on Demand]
- Unearthing the Unexpected: The Power of Machine Learning for Market Research [Blog]
Looking to bring your insights to the next level?
Request a 2-hour complimentary consultation with our insights experts to learn how your company can start listening to customers’ needs. Whether your questions relate to market opportunity assessment, product development, pricing, brainstorming or customer satisfaction, we can discuss your options for building insights capabilities internally or partnering with the right vendors for results.
Some example questions include:
- How can my company leverage emerging technologies such as machine learning and AI to mine customer insights?
- How can my company find opportunities to gain competitive advantage?
- How can my business adapt to customers’ ever-changing needs?
