Welcome FEI 2024 Attendees
Did you get a chance to attend our session "Creating Customer Magic: Harnessing Generative AI to Fuel Insights for Innovation"?
Knowing your customers better than anyone else creates an incredible opportunity for competitive advantage. Voice of the Customer (VOC) has been a best practice front end of innovation activity for decades, but executing systematic VOC is time-consuming and labor-intensive.
Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Gen AI can accelerate and enhance VOC insights. The central question: Can Gen AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for product and customer experience innovation?
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Related Resources
- Revolutionizing Customer Insights: The Role of AI in Accelerating VOC [Article]
- Leveraging AI for Customer Journey Mapping Success: Boston Children’s Hospital Case Study [Webinar on Demand]
- Machine Learning: Leading the Voice of the Customer Insights Revolution [Webinar on Demand]
- Unearthing the Unexpected: The Power of Machine Learning for Market Research [Blog]
- How the Landscape of Market Research is Changing: Faster, Better Insights with AI [Article]
