Welcome FEI 2023 Conference Attendees

Did you get a chance to attend our session “Why Asking ‘How Much Would You Pay?’ Makes No Cents: Strategies for Innovation Pricing,” presented by Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan?

In her session, Kristyn explored pricing for innovation and how to develop a pricing strategy that captures value while being acceptable to customers. Attendees gained knowledge of best practices for optimizing pricing and ways to avoid common pitfalls.