Welcome FEI 2023 Conference Attendees

Did you get a chance to attend our session “Why Asking ‘How Much Would You Pay?’ Makes No Cents: Strategies for Innovation Pricing,” presented by Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan?

In her session, Kristyn explored pricing for innovation and how to develop a pricing strategy that captures value while being acceptable to customers. Attendees gained knowledge of best practices for optimizing pricing and ways to avoid common pitfalls. 


Get insights straight to your inbox

Keep up to date with the latest research-driven insights and become a better innovator. Subscribe to our email newsletter.