John Burns, Ph.D

Principal

John is a principal at Applied Marketing Science. He helps companies in industrial, financial, consumer, and healthcare markets use insights to create successful products, services, communications, and distinctive customer experiences.

In every engagement, John turns research insights into clear recommendations his clients can act upon. Based on his work, his clients have succeeded in launching new products, identifying market opportunities, repositioning existing offerings, receiving lucrative R&D grants, and transforming the customer experience. His research expertise includes both qualitative and quantitative methods, spanning traditional and cutting-edge techniques. John has extensive experience working in North America, Europe, Asia, and Latin America.

A dynamic trainer with extensive academic and corporate experience, John has taught research best practices to product developers, engineers, managers, and others at companies in the US, Europe, and Asia. His instruction enables them to develop their own expertise in areas such as Voice of the Customer, qualitative interviewing, ethnographic observation, customer journey mapping, and segmentation. He takes pride in the way companies use his training and apply it to their own projects to achieve greater business success.

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