Gerry Katz

Vice Chairman

Gerry is a recognized authority in the areas of new product development, design of new services, process innovation, and market research, with more than 40 years of consulting experience. At Applied Marketing Science, he has led more than 300 major client engagements employing the Voice of the Customer (VOC), Quality Function Deployment (QFD), and a large number of other strategic marketing science applications. He is a former member of the Board of Directors of the Product Development & Management Association (PDMA), the world’s leading professional society devoted to the study and practice of developing and commercializing new products and services. He is also certified as a New Product Development Professional (NPDP) and is a senior contributing editor to Visions Magazine.

He is the author of several award-winning papers, and his articles have appeared in The Journal of Product Innovation Management, The European Management Journal, The Journal of Marketing Research, Interfaces, PDMA Visions, and Quirk’s Marketing Research Review. Gerry is a highly sought-after speaker at both public and private conferences on Voice of the Customer, innovation, new product development, and the design of new services. He is a highly regarded teacher, trainer and coach, and has lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), Dartmouth (Tuck), Carnegie-Mellon, Cornell, Northeastern, and Harvard University. Gerry has appeared twice on the NBC Today Show and in The Wall Street Journal.

His outside interests are in music and education, and he has served on a number of Committees and Boards of Directors at a range of institutions, including the University of Rochester, the Eastman School of Music, the Longy School of Music, and the Boston Higashi School. Gerry’s life-long interest in classical music and musical theater has made him a Boston Symphony Orchestra and Tanglewood subscriber for more than 40 years.

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