Carmel is a principal at Applied Marketing Science where she is responsible for client relationships, client service delivery, and business development. Over the past decade, Carmel has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Over the course of her career, Carmel has worked both as a consultant and on the corporate side in brand management at Unilever for the flagship brand, Dove®.
Carmel has extensive experience managing traditional qualitative and quantitative research engagements in business to business and consumer markets. Additionally, Carmel leads the development and implementation of several innovative new research methodologies at AMS.
Carmel is passionate about the intersection of psychology and business. She enjoys helping clients make important business decisions based on customer research. She is particularly excited by how AI and Machine Learning are transforming the field of research and enjoys working with clients to unleash the potential of these new research methodologies. Outside of work, Carmel enjoys spending time with family and friends, travel, dance, and exploring new restaurants.