What is a Customer Need? Article


What is a Customer Need?
Pragmatic Marketer

The drinking fountain is a fixture in most public buildings. Chances are, the one in your office hallway is indistinguishable from the one you encountered on your first day of kindergarten. You probably haven’t thought much about drinking fountains since then, unless you are a plumber or work at Elkay Manufacturing.

Author Profile
John Mitchell, CCXP
John Mitchell, CCXP

President & Managing Principal

jmitchell@ams-inc.com(781) 250-6323
Let's stay in touch

Subscribe to receive the latest market research insights from AMS