VOC Vignettes: Finding Value in Unexpected Places Article


VOC Vignettes:Finding Value in Unexpected Places

By Gerry Katz

While we all know that new product and service success depends on creating value, finding it can be quite elusive. Here are some of Applied Marketing Science Vice Chairman Gerry Katz’s favorite examples of finding value in unexpected places.

Let's stay in touch

Subscribe to receive the latest market research insights from AMS