VOC Vignettes: Finding Value in Unexpected Places Article


VOC Vignettes:Finding Value in Unexpected Places

While we all know that new product and service success depends on creating value, finding it can be quite elusive. Here are some of Applied Marketing Science Vice Chairman Gerry Katz’s favorite examples of finding value in unexpected places.

Author Profile
Gerry Katz
Gerry Katz

Vice Chairman

gkatz@ams-inc.com(781) 250-6303
Let's stay in touch

Subscribe to receive the latest market research insights from AMS