The Sometimes Curious Language of NPD Article

ARTICLE

The Sometimes Curious Language of NPD
PDMA Visions

Over the years, heated debates have broken out over the language of new product development (NPD). Even PDMA’s Visions magazine has gotten in on these discussions about the meaning of “innovation”. In this article, we discuss some of NPD’s most cherished three-letter acronyms (TLA’s)—along with the biggest question of all: “What does ‘innovation’ really mean?”

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Gerry Katz
Gerry Katz

Vice Chairman

gkatz@ams-inc.com(781) 250-6303
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