Preaching to the Converted Article


Preaching to the Converted
PDMA Visions

Top managers often want to hunker down and cut back on new product development activities during recessionary times. Instead, they should be investing in new product development and finding the products for tomorrow to help carry them out of the recession.

Author Profile
Gerry Katz
Gerry Katz

Vice Chairman 250-6303
Let's stay in touch

Subscribe to receive the latest market research insights from AMS