Top managers often want to hunker down and cut back on new product development activities during recessionary times. Instead, they should be investing in new product development and finding the products for tomorrow to help carry them out of the recession.

ARTICLE
Preaching to the Converted
PDMA Visions
Author Profile
Gerry Katz
Vice Chairman
gkatz@ams-inc.com(781) 250-6303Let's stay in touch
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