Preaching to the Converted Article

ARTICLE

Preaching to the Converted
PDMA Visions
Industries

ALL

Solutions

Voice of the Customer

Top managers often want to hunker down and cut back on new product development activities during recessionary times. Instead, they should be investing in new product development and finding the products for tomorrow to help carry them out of the recession.

pdf Download the PDF
Author Profile
Gerry Katz
Gerry Katz

Vice Chairman

gkatz@ams-inc.com(781) 250-6303

YOU MAY ALSO LIKE

How the Landscape of Market Research is Changing: Faster, Better Insights with AI
Identifying Customer Needs from User-Generated Content
Improving Ethnography Through the Use of Digital Techniques
The Voice of the Customer
The Tyranny of Key Accounts: Why They're Not Always a Good Thing
Nine Myths About the Voice of the Customer
Rethinking the Product Development Funnel
How to Be a Good Research Client
The Back End of Innovation
The Sometimes Curious Language of NPD
In Defense of Incrementalism
Wise Choice: The Six Most Common Pitfalls
Let's stay in touch

Subscribe to receive the latest market research insights from AMS

Get in Touch

(781) 250-6300
inquiry@ams-inc.com
Applied Marketing Science 303 Wyman Street Waltham, MA 02451

Affiliations

©2021 Applied Marketing Science, Inc. | Sitemap | Terms of Use | Privacy Policy

Follow Us: