Trusted by Industry Leaders

Delivering data driven growth for over 30 years

INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.

Solving your toughest challenges through customer insights, consulting, and training. 

Your Business Challenges

Your most complex business questions require data-driven answers. Whether its product development, customer experience design, or business-model optimization, rely on us to bring new insights to life, strengthen product lines, and create value.

Our Solutions

As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.

Who We Help

We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.

Put the customer at the
center of your business decisions.

INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.

Solving your toughest challenges through consumer insights, consulting, and training. 

Your Business Challenges

Your most complex business questions require data-driven answers. Whether its product engineering, customer experience design, or business-model optimization, rely on us to bring new insights to life, to strengthen product lines, make bold claims, and create value.

Our Solutions

As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.

Who We Help

We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.

Put the customer at the
center of your business decisions.

Voice of the Customer

Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products

Upcoming Events

Workshop

Listening to the Voice of the Customer | Virtual

Led by veteran product development and market research experts, Andrea Ruttenberg, Ph.D. and Kristyn Corrigan, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business. The course is delivered in a lively, interactive virtual format with numerous hands-on activities.

1 – 3 February 2022

Virtual

REGISTER
Conference

PDMA Innovators Conference and JPIM Research Forum

Andrea Ruttenberg, Ph.D. an associate principal at Applied Marketing Science will be presenting on solving customer needs in the connected age.

Date: Event Rescheduled – More Details Coming Soon

LEARN MORE

31 Years in Business

Clients Served

Customers Interviewed

Professionals Taught

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