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Voice of the Customer
Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products
Led by veteran product development and market research experts, Andrea Ruttenberg, Ph.D. and Kristyn Corrigan, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business.
The course is delivered in a lively, interactive virtual format with numerous hands-on activities.
27 – 29 September 2022
Join innovation and product development expert Professor Abbie Griffin, and long-time innovation practitioners John Mitchell and Kristyn Corrigan of Applied Marketing Science for a virtual Product Innovation Master Class to up your innovation game.
In this workshop you will learn how to formulate and develop strategically important new product development projects, how to gain acceptance for them in your organization, and how increase their (and your) likelihood of success.
1 – 3 November 2022