Ready to put the customer at the center of your innovation strategy?
Did you know that AMS has over 30 years of experience working with a wide array of industries, including healthcare? We deliver actionable insights — and we can do the same for you.
Voice of the Customer
Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products
- Voice of the Customer Workshop (In-Person)
- Innovation Roundtable 2023
- PDMA Inspire Innovation Conference 2023
*Please Note: Both of our virtual VOC courses are FULL and now SOLD OUT. We hope that you can join us for our upcoming in-person VOC course – registration is now open!*
Join Applied Marketing Science (AMS) for our acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at the AMS headquarters in Burlington, MA. There is no better time to visit New England than in the autumn months!
Led by veteran product development and market research experts John Mitchell and Kristyn Corrigan, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation. The course is delivered in a lively, interactive format with numerous hands-on activities.
18 – 19 October 2023
AMS is a proud sponsor and moderator of an upcoming Innovation Roundtable® workshop, taking place in Franklin Lakes, NJ alongside BD Medical. Innovation Roundtable® workshops facilitate connections between innovation managers, in a setting where they can learn about best practices from executive speakers, discuss selected innovation topics, and share experiences with peers.
1Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews – but what if you’re in a time crunch? Join Andrea Ruttenberg, PhD, Associate Principal at AMS and President of the PDMA Pittsburgh Chapter, to learn methods for getting ‘close enough’ to a comprehensive list of customer needs in a pinch, and how to use these needs to develop products. You’ll learn techniques for brainstorming and finding key customer discussion platforms, and use nascent tools like ChatGPT to supplement your findings.
Title: Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming