Trusted by Industry Leaders

Delivering data driven growth for over 30 years

INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.

Solving your toughest challenges through customer insights, consulting, and training. 

Our Solutions

As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.

Who We Help

We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.

Put the customer at the
center of your business decisions.

INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.

Solving your toughest challenges through consumer insights, consulting, and training. 

Your Business Challenges

Your most complex business questions require data-driven answers. Whether its product engineering, customer experience design, or business-model optimization, rely on us to bring new insights to life, to strengthen product lines, make bold claims, and create value.

Our Solutions

As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.

Who We Help

We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.

Put the customer at the
center of your business decisions.

Voice of the Customer

Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products

Upcoming Events

Workshop

Listening to the Voice of the Customer | Virtual

Join Applied Marketing Science (AMS) for our acclaimed workshop, “Listening to the Voice of the Customer.” This live workshop will be held online.  

Led by veteran product development and market research expert John Mitchell, this foundational course will cover Voice of the Customer (VOC) research and its application in product innovation and customer experience design. The workshop follows a lively, interactive format with numerous hands-on activities and opportunities for participants to learn from each other.

23 – 26 September 2024

Virtual

REGISTER
Workshop

Listening to the Voice of the Customer | Orange County, CA

Join Applied Marketing Science (AMS) for our acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at the Avenue of the Arts Costa Mesa Hotel in California’s Orange County, home to renowned research universities, cutting-edge companies, and beautiful beaches.

Led by veteran product development and market research expert John Mitchell, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation. The course is delivered in a lively, interactive format with numerous hands-on activities.

18 – 19 March 2025

Costa Mesa, CA

REGISTER

31 Years in Business

Clients Served

Customers Interviewed

Professionals Taught

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