Listening to the Voice of the Customer
October 11-12, 2017
University Club of Chicago
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on October 11-12, 2017 at a great Chicago landmark, the University Club of Chicago. Led by veteran product development and market research expert, AMS Vice Chairman Gerry Katz, this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
Participants should expect to leave the session ready to execute VOC at their companies. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills. In addition, all attendees receive access to the AMS-exclusive online VOC toolkit of job aids, templates and knowledge resources, to help them complete a VOC project successfully.