Failing to Plan is Planning to Fail:
A VOC Project Management Guide
It can be daunting to manage a Voice of the Customer research project from beginning to end. A typical project spans several months, and there are many things to keep track of – including schedule, budget, scope, and stakeholder buy-in, not to mention project design, fielding, analysis, and reporting. In the center of it all is the project manager, who must be a good juggler to keep all the balls in the air. How does one person do it all? AMS Senior Managers Andrea Ruttenberg and Patty Yanes will discuss some of their tips and tricks for managing a quality, successful VOC project, as well as some pitfalls to avoid.