Assessing Your Voice of the Customer Maturity

Numerous academic studies, supported by countless practical examples, have demonstrated that companies that are more effective at understanding and applying the Voice of the Customer (VOC)—the study of customer needs—are better innovators. Yet few have looked comprehensively at the VOC principles and practices in depth, to identify what really matters most to successful new product development.

AMS Presenter: John Mitchell
Time: 27:48