A Critique of Outcome-Driven Innovation®

Occasionally, our clients, prospects, and other fellow Voice of the Customer (VOC) practitioners ask our opinion of Strategyn’s Outcome Driven Innovation (ODI) approach and how it differs from the well-established VOC methodologies practiced by Applied Marketing Science and others in the product development profession for at least twenty years. This paper discusses the differences between ODI and our VOCALYST® approach.

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