President and Managing Principal
John Mitchell has been the president and managing principal of Applied Marketing Science (AMS) since June 2015. As president, he oversees strategy and professional development, and helps preserve AMS’s unique culture as an employee-owned firm. As a leader in the firm’s Insights for Innovation practice, he serves clients across many industries, with specific expertise in medical devices, high-tech and telecom, and travel and hospitality.
John’s technical expertise includes ethnography, segmentation, market sizing, journey mapping and marketing effectiveness. He has led numerous domestic and international research engagements, studying customer opinions in South America, Europe and Asia. He has also trained and coached hundreds of AMS clients to develop their in-house insight capabilities. John is also a RIVA-trained focus group moderator.
John’s career spans 20 years of market research, marketing strategy, innovation and management consulting. In addition to his AMS experience, John has been a customer insights expert in the marketing and sales practice of McKinsey&Company, where he helped develop McKinsey’s model of the Consumer Decision Journey. He was also a manager at Innosight, an innovation strategy consulting firm founded by Harvard Business School professor Clayton Christensen, and he led the North America customer insights team at Cimpress.
Outside of work, John is a skilled carpenter and woodworker. In addition to working in his own shop, John volunteers frequently with Habitat for Humanity of Greater Lowell, to build more affordable housing in Boston’s northwest suburbs. He also leads youth service trips to build and repair rural poverty housing, through the Appalachia Service Project. John is also an adult leader in the Boy Scouts of America, a youth-softball coach and an amateur musician (guitar and voice).
John holds an A.B. in government from Harvard College, and an M.B.A. in management and finance, with Distinction, from New York University’s Leonard N. Stern School of Business.