Big Data Analysis

Applied Marketing Science evaluated all of our data—our customer surveys, our forums, everything. They organized it and told us what to focus on and why. It saved us months of work, maybe more, because we might not have done anything with it.
Director, High-Tech Services Company

What if the answers to your most pressing research questions are in the data you already have? If your company is like most, you have access to mountains of proprietary customer data and public consumer feedback. Your challenge? Mining these data for the answers you need to make better business decisions.

The AMS Difference

We use the latest advances in machine learning developed in partnership with MIT, as well as sophisticated multivariate data modeling and other big data analytics, to mine big data for the gems of insight you need to design better products and strengthen your brand.

Combining sophisticated algorithms with thoughtful human analysis, we mine big data to:

  • Develop a list of key attributes (functional and emotional) that are important to consumers
  • Understand how your brand is perceived relative to competitors
  • Find opportunities to strengthen brand loyalty

We analyze both consumer-generated content and other types of content including: from a variety of sources including, but not limited to:

  • Online product reviews
  • Product discussion forums
  • Consumer call center data
  • Existing survey datasets, including answers to open-ended questions
  • Secondary research purchased by your company

Our methods are fast, reliable and cost-effective.

The End Result

Our team synthesizes data into actionable insights as we identify opportunities to improve your products and brand. Our reports provide clear and actionable answers, so cross-functional teams can quickly make use of the new insights. In addition, we recommend next steps based on our findings.

Find rich consumer insights in the data you already have.Contact Us

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