Insights for Consumer Markets

We provide the consumer insights you need to develop innovative products and distinctive customer experiences.

Products that are superior to anything else on the market and change the lives of consumers for the better. Experiences that delight consumers and keep them coming back to you again and again. We provide you with the insights you need to achieve these goals. What do consumers need your product to do? How do consumers want to feel when they interact with your company? What will make you different from everyone else? We answer these questions—and put you on the path to developing successful products and distinctive consumer experiences.

Market Research and Consulting Services

Customer Experience, Satisfaction and Loyalty

Understand what customers want from the experience of working with your company, and how they want that experience to feel.

Journey Mapping

Identify all the touchpoints you have with consumers, how satisfied they are with you and how you stack up against the competition.

Big Data Analysis

Get fast, actionable insights from existing data including online reviews, discussion forums, call center data, and survey open-ends.

Conjoint Analysis/Discrete Choice

Use the most effective method of understanding which features to include in your product and what you should charge for it.

Ethnographic/Observational Research

Understand how consumers actually use your products by observing real-world action, either live or on video.

Advertising Claims Research and Consulting

Develop strong defensible advertising claims for your product or service.

Emotional Research

Uncover the emotional connections consumers have for your products and the emotional experiences they want from your company.

Market Segmentation

Understand how consumers differ in their thoughts and behavior, and develop products, services and communications to target them.

Prototype/Concept Testing and Product-Market Fit

Optimize new product prototypes and concepts by testing them with consumers and making changes based on the findings.

Develop successful new products. Deliver distinctive customer experiences.Contact us today!

Industry Expertise

We work with some of the most recognizable brands. We have expertise conducting on everyday products and services, as well as in categories that are more complex and technical.

  • Banking, Investing and Insurance
  • Consumer Durables
  • eCommerce and Retail
  • Fast Moving Consumer Goods
  • Medical Products and Pharmaceuticals
  • Non-Profit and Public Sector
  • Technology and Telecommunications
  • Travel, Logistics and Hospitality

Featured Case Studies

Recent Clients

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