Customer Experience

Our products are made to standard specs and are interchangeable with our competitors’. AMS has helped us identify how to win on service, so customers want to buy from us.
Marketing Manager, Industrial Products Company

Customers don’t distinguish between the products you create and the experiences they have with you. Customers demand your best, no matter where they are in their journey or how they choose to interact with you.

In many highly competitive industrial markets, a superior product may attract a customer’s interest, but the company that’s easiest to do business with gets the sale.

The AMS Difference

AMS helps you deliver customer experiences that stand out in a crowded field of aggressive competitors. We help you learn what customers expect throughout the customer journey: from specification and solution development to bidding and contracting, delivery and installation, and service and support. Whether you sell bulk commodities, components and parts, assembled systems, or capital equipment, our team can help you find new ways to delight your customers and forge long-term loyalty.

Our systematic approach to customer experience research takes you from understanding to action, and enables you to:

  • Develop a customer-centric mindset through in-depth interviews with current accounts, prospective accounts, and lapsed accounts. We visit customers to collect firsthand evidence of good and bad customer experiences.
  • Find ways to satisfy the entire value chain – both the customers you sell to and those you sell through. After all, success means satisfying your channel as well as your ultimate buyer.
  • Assess how customer needs differ among the various stakeholder groups in the value chain and to develop a strategy for customer needs management.
  • Uncover the data you need to develop a customer experience strategy, using compelling presentations that replace anecdotes from the field with measurable, hard facts.
Create winning customer experiences.Contact Us to Learn How

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