Insights that matter. Innovations that Succeed.

Developing successful products and distinctive customer experiences.

Insights for Business Markets

We help business-to-business and professional-services companies understand customer needs to develop successful products and distinctive customer experiences. By more deeply understanding their needs, our work helps you become a partner with your customers.

Insights for Consumer Markets

Consumer products and services companies count on us to identify critical insights that drive successful innovation. Our research methods are systematic, proven and repeatable, and our presentations bring findings to life in engaging new ways.

Training and Coaching

We can train you in our proven Voice of the Customer, qualitative, and quantitative research methods. We can help you throughout the product-and-service development process, from identifying customer needs to generating successful new concepts.


We help business-to-business and consumer companies turn insights into competitive advantage in the development of products and services. We know complex products. We know high-stakes decisions. We know the global marketplace. And we use our proven, systematic and repeatable research methods in every engagement.

We can generate insights through the creative application of market research, train your team with the tools and best practices necessary to become customer-centric innovators and uncover insights buried in your existing data sources. Our work drives decisions in product engineering, customer experience design and business-model definition. Our clients return to us for our expertise, flexibility and the spirit of partnership we bring to every engagement.

Uncover insights that drive competitive advantage.Connect with Us

No two clients are the same. We adapt to your needs and provide answers to help you make the right decisions in product and service design.

Our methods have been validated by academic study and proven in real-world experience.

For nearly 30 years, leading brands have counted on AMS for our extensive expertise in product development and customer experience creation.

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