Trusted by Industry Leaders
Delivering data driven growth for over 30 years
INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.
Solving your toughest challenges through customer insights, consulting, and training.
Our Solutions
As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.
Who We Help
We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.
center of your business decisions.
INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.
Solving your toughest challenges through consumer insights, consulting, and training.
Your Business Challenges
Our Solutions
As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.
Who We Help
We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.
Put the customer at the
center of your business decisions.
Voice of the Customer
Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products
Upcoming Events
- Breaking Boundaries: Harnessing Generative AI to Accelerate VOC Insights for Innovation | WEBINAR
- TMRE @ Home 2024
- R&D Innovation & Product Development World Summit 2024
- Listening to the Voice of the Customer | Orange County, CA
- Front End of Innovation (FEI) 2024
Breaking Boundaries: Harnessing Generative AI to Accelerate VOC Insights for Innovation
Knowing your customers better than anyone else creates an incredible opportunity for competitive advantage. Voice of the Customer (VOC) has been a best practice front end of innovation activity for decades, but executing systematic VOC can be time-consuming and labor-intensive.
Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Generative AI can accelerate and enhance VOC insights. The central question: can Gen AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation?
Join Kristyn Corrigan of AMS to explore how Gen AI is propelling brands’ ability to obtain robust, actionable VOC insights for innovation.
Date: April 25, 2024 | Time: 12:00 – 1:00PM ET
Gen AI Unleashed: Revolutionizing Customer Insights for Unmatched Impact
Knowing your customers better than anyone else creates an incredible opportunity for competitive advantage. That said, executing systematic Voice of the Customer (VOC) and robust qualitative research is time-consuming and labor-intensive.
Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Gen AI can accelerate and enhance VOC insights. The central question: can Gen AI produce detailed and actionable consumer needs – the beyond-the-obvious, qualitative insights necessary for product and customer experience innovation?
Join Kristyn Corrigan of AMS to explore how Gen AI is propelling brands’ ability to obtain robust, actionable insights.
12:00PM – 12:20PM
R&D Innovation & Product Development World Summit 2024
Applied Marketing Science (AMS) is looking forward to exhibiting at the upcoming R&D Innovation & Product Development World Summit 2024.
The summit brings together R&D, innovation, and product development professionals from all around the world for hands-on learning through presentations on a wide array of state-of-the-art topics and industry verticals.
The agenda spotlights key concepts surrounding innovation, design thinking, research and development, product development, user experience, and beyond.
Make sure to swing by the AMS booth if you’re attending the conference! We hope to see you there.
Date: May 15-17, 2024 | Boston, MA
Workshop
Listening to the Voice of the Customer | Orange County, CA
Join Applied Marketing Science (AMS) for our acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at the Avenue of the Arts Costa Mesa Hotel in California’s Orange County, home to renowned research universities, cutting-edge companies, and beautiful beaches.
Led by veteran product development and market research expert John Mitchell, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation. The course is delivered in a lively, interactive format with numerous hands-on activities.
4 – 5 June 2024
Costa Mesa, CA
Creating Customer Magic: Harnessing Generative AI to Fuel Insights for Innovation
Knowing your customers better than anyone else creates an incredible opportunity for competitive advantage. Voice of the Customer (VOC) has been a best practice front end of innovation activity for decades, but executing systematic VOC is time-consuming and labor-intensive.
Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Gen AI can accelerate and enhance VOC insights. The central question: can Gen AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation?
Join Kristyn Corrigan of AMS to explore how Gen AI is propelling brands’ ability to obtain robust, actionable VOC insights for innovation.
- Discover how generative AI can unearth customer needs, even in complex, highly technical, or nuanced categories
- See examples of how AI gathers comprehensive and detailed lists of customer needs
- Hear about the future of Gen AI for VOC and what this could mean for the innovation community
Date: June 11, 2024 | Time: 11:30AM – 12:00PM ET
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